We have a dream Water, coop we co (o) pia?
A woman opens a tap in the kitchen of their home, fill a glass of water and drink it. is one of the world's natural gestures, but takes on particular significance if the abuser is Luciana Littizzetto , and millions of Italians can see it on television. The spot, aired from October 10, invites everyone to drink the tap water, to "Hit it". It is not a "public service announcement," and has not obtained the patronage of the Ministry of Environment or the Ministry of Health: is the latest marketing campaign launched by Coop, and is called "Water in my house" .
was presented in Milan on October 7, during a crowded press conference. The day after the "news" has found a place on the columns of leading newspapers - the Republic , Press , Il Sole-24 Ore -, where he opened a debate, even with blows of advertising pages, with Mineracqua, the powerful trade association of the water minerals. "Have you ever thought about how far must the water before reaching your glass?" asks Coop to the entire page; "Mineral water. Much more than drinking, "answers Mineracqua , that" only tap water is drinkable "(emphasis ours).
is playing a" challenge "that will bring grist to the mill of" Imbrocchiamola! " go A has to read
0 comments:
Post a Comment